The approach when it's not a Rubik's cube

With our personal lives, we usually know what to do to solve our problems. But the ones we’re paid to be solving are nuanced, fraught with risk and unlikely to have a solution that pleases everyone; as Seth Godin rightly says, all the easy problems are taken.

When you've got a problem

Hearing Bas’s story, it’s reminded me of the situations where another perspective has helped a lot more. Sometimes we don’t need expertise. We need a reframe.


Not the movie. A thing. THE thing. A place, an achievement, a title, a certain amount of money, an experience. That thing we desperately want. The desire to be in the next place.